Monday, October 8, 2018

Make It Rain! by Areva Martin, 2018

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What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime?

It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.

Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:

Match your brand to the right audience and media venues
Craft pitches producers can't resist
Jump on breaking news shows
Pivot and speak in soundbites like the pros
Amplify every interview with social media
Turn appearances into platform and become a rainmaker

Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to
Make It Rain!?
(272 pages)

Since I've been blogging for years now, I figured it was time to read a book about how to market yourself effectively.

So far, my approach has been to post two reviews a week, copy-and-paste them into Goodreads, set up Bloglovin to automatically post links to my reviews on Twitter, and occasionally post pictures of books and/or my Scottish university on Instagram. According to Areva, I'm doing everything wrong.

I don't have a cohesive brand, because I'm split between talking about books and my international university. I don't interact with people much on social media (in fact, I usually forget to even check in on my accounts). I don't plug myself nearly enough, and I'm not marketing myself nearly so aggressively enough.

After reading Make It Rain!, I can say with some definity that I have no interest in changing my habits to conform to Areva's advice. But that doesn't mean it's not good advice–in fact, for people who really want to establish themselves as experts in a field and bring themselves into the public eye, I think this book is an absolute goldmine! Areva doesn't tell any warm, fuzzy stories about wandering into fame. This book is full of tips for projecting an aura of professionalism, convincing tv producers to invite you onboard, keeping on top of pop culture to see if you can find an in, etc. She talks about following hashtags on Twitter, tweeting about relevant topics early in the morning so producers will see you. She talks about watching hours of different talk shows, seeing how they interact with their interviewees and what tone they keep. Her road to fame is not an easy one; it involves hours of daily grunt work to keep on top of things, to stay relevant, and to get your name out there.

Honestly, I think I would hate trying to become a "tv professional" the way Areva is. I don't want to whittle my personal brand down into a few bullet points, or constantly try to insert myself into every national dialogue that comes across the front page. But for people who might be interested in such a pursuit, this book seems like a wonderful starting point. Areva is a goldmine of resources as well as tips, and I think anyone starting out in the self-publicity arena will gain quite a bit from reading Make It Rain!.

Disclaimer: I received a complimentary copy of this book from the publisher in exchange for an honest review.

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